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I'm Becky Fox

A certified Personal Trainer & Nutrition Coach with over 19 years of experience coaching women to get that fit body so they can live an active, energized lifestyle.


I help women over 40 get fit and strong with simple nutrition strategies and doable workouts done in 30 minutes or less.

Like many women out there, I’ve tried all the things. Two-a-day workouts, hardcore boot camps, running half marathons, slim fast shakes, cutting carbs, eating plain boring food, and practically starving myself in order to get in shape. And while these things may have worked briefly, I found myself quickly burned out, overwhelmed, or injured more times than I care to count. These tactics just weren’t sustainable and were draining my energy and sapping the joy out of living a healthy life.


That is until I learned the power of short, effective strength training workouts that didn’t leave me banged up or exhausted alongside simple nutrition that never left me feeling deprived.

And it’s why I’m so pumped to share what I’ve learned with women like you. Because living a healthy life shouldn’t feel like a burden but rather something that’s enjoyable and simple to stick to for life!

So, that’s why I’ve made it my mission to help midlife women who want to live an active, fit life without the crazy, intense exercises that are popular today. You know what I’m talking about, the ones you look at and go, “Can my body even do THAAT??!??!”

Not here! Taking care of our bodies, getting strong, and getting fit doesn’t have to leave you feeling like a pile of mush or so drained you’d rather take a nap than live your life.

In fact, with the right workouts women of any age can feel stronger, pain-free, and younger in their bodies than they have in years!

And that’s exactly why I created programs like the 5-Day Strong Start Challenge and BFF Strong.

Because ladies, we deserve a better system that works specifically for our age, our busy schedules, and our unique stage in life!


  • American Council on Exercise Certified Personal Trainer

  • FNMS Functional Nutrition & Metabolism Coach (currently completeing)

  • Precision Nutrition Level 1 Coach

  • Girls Gone Strong GGS-1 & Menopause Coaching Certification 

  • B.S. In Behavioral Psychology


Get Started Today!



BFF Strong: Virtual Fitness Community


Metabolism Boosting Meals


Fit + Strong Challenge

Get strong & fit in just 30 minutes (or less a day) with the BFF Strong Fitness Community designed specifically for midlife women looking for simple, quick workouts that are gentle on the joints & body!

Mouthwatering Recipes That Speed Up The Way Your Body Burns Fat

↠ Speed up fat burning and deplete your energy levels.

↠ Without eliminating your favorite foods from your diet!

↠ With over 100 simple, delicious recipes to choose from!

60-Day Accountability Workout Challenge!

For women over 40 who are ready to get back on track with a structured fitness plan that isn’t designed for 20-year-olds!

Get Fit, Toned And Finally Stay Consistent With Your Workouts

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